When someone tells you "trust me" do you believe them or is it time to run for the hills?
Brokers I deal with and sometimes clients often pull me aside and whisper in my ear "you can trust me" or "I am the most trustworthy person you'll meet". I am not sure about you but my red flag radar immediately goes off. If I really could trust you, you probably would not have to tell me that I can trust you, your character would speak for yourself.
"People will forget what you said, people will forget what you did, but they will never forget how you made them feel." -Maya Angelou via
Marvin says "beware". Joe Sutton tries to untangle the web of trust and promises. Tamar Frankel, an authority on securities law, is a professor at Boston University School of Law and author of “Trust and Honesty: America’s Business Culture at a Crossroad.” ponders whether or not securities brokers should be prohibited from having conflicts of interest when they give advice, and, if they do have a conflict, to tell their clients clearly what those conflicts are.
So... what am I trying to tell you... "trust me" ... oh wait.... I'll keep my mouth shut and let my character do the talking.
If we can't take ourselves lightly, who will? 
Frank Sarwark titled his blog "Trust Me, I'm a used car salesman" and he is, seriously, a used car salesman.
At the end of the day, Mehmet Akyuz says it best, "Trust me, I know what I'm selling" and if we all know who is being sold to and who is doing the selling, then maybe we can all relax a little.
